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Friday, April 14, 2017

Viziad peer-to-peer advertising network

Viziad, the peer-to-peer ad network

For those who have always fancied making some money online but don’t want to join one of the many independent distributorship or franchise companies out there, then Viziad may be of interest. Viziad is a new sales network for advertising space. It’s peer-to-peer, so anyone can sell advertising space to anyone else, and it doesn’t have to be an actual billboard, either. It could be a social media post, a promotional space on a menu or poster, delivering flyers, placement of a widget on a blog or offering physical advertising space on a car, van or window. Registration is free for both sellers and buyers; the only financial transaction is between individuals - and that is protected by escrow until both parties are happy that the agreed contract has been fulfilled.

As on auction sites, sellers can also be buyers, depending on what they are looking for to promote their own business or venture. Buyers can search sellers’ listings and in some cases make offers rather than paying a fixed price. Whatever it is, Viziad calls it ‘ad space’.

Once registered, the seller first has to create a listing for their ad space. This should include the location, any relevant pictures or videos, details of the proof the buyer will receive that their ad space has been shown as agreed, and any other necessary information. Basically, anything the seller wants the buyer to know about their offer should be included.

To buy, it’s as simple as clicking ‘Buy Now’ or ‘Bid Now’ for those sellers who offer a chance to bid on an ad space rather than buy it outright. The seller will receive notification that the buyer wishes to purchase their ad space. They can answer any questions the buyer has and then choose to accept or decline the buyer’s bid or offer to buy.

This platform is likely to be of interest to writers and bloggers looking to work with other freelancers with a limited budget, or those who want to reach a different market through advertising. Viziad is a chance for independent-minded advertisers to support other like-minded types, without having to rely on the major online advertising players. It may also offer a chance for companies which have been denied accounts with other advertisers to monetise their sites with appropriate ad space offered to sellers in the right fields.

Viziad peer-to-peer advertising sales network is designed to appeal to small business owners, perhaps even anyone looking for sponsorship for anything where they have the chance to show off logos and advertisements. Maybe a runner could seek sponsorship for a race and donate the money to a previously agreed charity, for instance. It takes the crowdfunding idea and expands it to encompass an entire website. Or maybe a single targeted project. It’s entirely up to the seller to specify their requirements.

Viziad is a great way for new sites to monetise their work, for freelancers to work together peer-to-peer, and for those with a small advertising budget to reach different markets. Affordable advertising for all - what’s not to like?

Sunday, April 9, 2017

Aravinda's Mojo aromatherapy and color therapy bracelets

Aravinda logo.
Image provided and used with permission.

Therapy comes in many forms. For some, confidence comes from wearing an item of favorite clothing, or a particular color. For others, it’s the reassurance of wearing a familiar perfume which brings back good memories.

Aravinda are developing a way to combine the power of color therapy and the popularity of aromatherapy in a range of distinctive slap bracelets. Called Mojo, the range is likely to be available in four colors - orange for physical energy, green for mental health, blue for calm and violet for spiritual strength.

The idea is that the wearer would combine the two therapies by putting a couple of drops of the appropriate essential oil onto the bracelet to make the most of the effects throughout the day.

The range is currently in development, with a Kickstarter campaign planned in a few months. Potential buyers who sign up for email updates now will receive a free aromatherapy ebook and a chance to purchase their bracelet at a discounted price once available.

The bracelets are made of microfiber with a waterproof neoprene layer and a stainless steel band to give the perfect fit. The bracelets of each color are patterned in a different way in a complementary color, and carry the brand name and the sense being worked upon. Aravinda means ‘lotus’ in Sanskrit, which explains the company’s logo. The flower also provides the inspiration for the designs on the bracelets thanks to its graceful lines.

Each bracelet will come with a vial of essential oil, but for those who wish to be adventurous, there is a wealth of resources online to help choose a suitable oil to address any specific problem. The bracelets are washable with soap and water, so it would be possible to change the oil of choice.

The bracelets’ colors are based on those used to indicate the various chakras, or energy centers, of the body. In color therapy, orange relates to the sacral chakra, green is for the heart, blue helps the throat and violet is the crown of the head. Green is also the color therapists use to settle their clients. Orange promotes effective circulation and revitalizes the receiver. Blue is a relaxing color and is often used to treat nerves and insomnia. Violet is the head color, when used in therapy over the head and neck it promotes the flow of subtle energies around the body.

Aravinda hope that their Mojo bracelets will bring the worlds of aromatherapy and color therapy together in an imaginative way, offering both benefit and style to wearers. The mailing list is now open, so interested potential backers can learn more from the founders as development continues.

Aravinda logo,
Image provided and used with permission.