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Friday, May 5, 2017

Wizdiary - bringing even more customers and businesses together two years on



Wizdiary video 2017.
YouTube link provided and used with permission.


When I first wrote about Wizdiary, almost two years ago in June 2015 (WizDiary.com, bringing customers and businesses together online), it was a very new company which didn’t even have a complete website yet. It could almost have been called a ‘concept’ rather than a fully fledged business at that stage.

Wizdiary’s USP back then was a series of innovative multilingual YouTube videos explaining the business’ aims to provide a social-media-style gateway for small and medium sized companies to connect online with their potential worldwide customers. The idea was to allow businesses to advertise for new clients by showing photographs of their products or sharing examples of their work, almost like an online version of the newspaper back pages classified advertising service.

Two years later, I am pleased to say that the company is now fully operational and doing well. Businesses can advertise via the Billboard and Posted Jobs areas to bring their skills to the attention of potential clients. Billboard allows businesses to post images of goods or projects to share with those in a particular location, while Posted Jobs allows companies to advertise for specific staff or requirements for a particular project.

This simple move of filtering traffic has helped to streamline the site and point users in the right direction. Registration is free and a Billboard entry is required as part of the normal profile setup to educate future clients about the company behind the advertisement. The explanatory video for Wizdiary's Billboard and Posted Jobs areas emphasises Wizdiary’s social side while the updated introductory video goes into more detail about the clientele-locating strengths of the company. It explains the simplicity of the site and the chance for advertisers to showcase unique selling points, special products, experience or talents using photographs and existing work.

Wizdiary’s videos make the point that not everyone is looking for the same thing. A company which specialises in offering simple solutions at lean prices to small business owners and startups is not likely to be looking for a client who wants all the bells and whistles from a vastly experienced provider. A lean entrepreneur is not likely to choose the most expensive business, because their prices will be beyond a small budget and their solution could well be too complicated for the limited interest a smaller business is likely to get. Similarly, depending on the market, not everyone will want a University-educated worker; some may prefer an experienced seller who has fewer qualifications.

All kinds of people and companies can use Wizdiary to be found by new clients, connect with like minded people with similar skills and expertise or to find people with the knowledge they need. That’s the beauty of Wizdiary. It is totally adaptable to individual circumstances. If you’re a business owner who is prepared to give a new worker a break, or an experienced provider wishing to use your experience to help new businesses get off the ground, Wizdiary has a place for you.