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Showing posts with label crowdsource. Show all posts
Showing posts with label crowdsource. Show all posts

Tuesday, August 29, 2017

U-Clear Dermabrasion anti-aging, acne remover skin care

U-Clear Dermabrasion marketing poster. Image provided and used with permission.

Crowdfunding campaigns allow all kinds of products to reach the market these days. Dominique Calhoun’s offering on GoFundMe, U-Clear Dermabrasion, is a remarkable acne remover skin care product which also has anti aging properties.

Still under the age of 30 today, fourteen years ago, Dominique discovered the ingredients which became U-Clear Dermabrasion. Most teens suffer skin problems at some point or another, and Dominique was convinced that U-Clear Dermabrasion could be the answer. Moving to California was the next natural goal, and that accomplished, Dominique set about marketing U-Clear.

Dominique’s dream is that millions of people will use the product, a uniquely developed abrasive skin cleaner. Given the polluted air that many city dwellers have to endure, and the dull skin that results, this is potentially a very useful product for all ages, but may well appeal more to teenagers struggling to deal with oily, greasy, spotty skin.

Suitable for age 11 and up, U-Clear Dermabrasion is a quality exfoliative skin product which helps to remove the top layer of facial skin to leave a smoother and softer finish. This makes makeup look smoother, for a start. People can look younger and healthier, perhaps even feel better because of the compliments they are receiving. Exfoliation should not be carried out too often, as this leads to skin damage which is just as bad as the acne the product is working to clear. However, there is no doubt that softer, smoother looking skin is a goal for many teens struggling with acne, whiteheads, blackheads or oily skin.

U-Clear Dermabrasion’s business goals are clearly laid out in the GoFundMe submission: great customer service, an excellent product, competitive pricing and improved quality of life for customers as a result.

The marketing and advertising plan for U-Clear Dermabrasion includes development of a website and associated web-based support, wide-ranging education about the product plus regular analysis of customer satisfaction to improve both the product and service levels. Employees are envisaged to be qualified professionals in the skincare and cosmetics fields who also possess excellent customer service abilities.

U-Clear Dermabrasion plans to operate a wide ranging initial advertising campaign, in places customers might expect, such as healthcare, beauty and medical locations, but also utilizing local newspapers, radio and television options. The product will also be publicized via mail-outs, the company website and brochures in the offices of medical referrers. The GoFundMe page gives far more information about the marketing plans, as well as a SWOT analysis and further details on the other plans that Dominique has for U-Clear Dermabrasion.

Friday, April 14, 2017

Viziad peer-to-peer advertising network

Viziad, the peer-to-peer ad network

For those who have always fancied making some money online but don’t want to join one of the many independent distributorship or franchise companies out there, then Viziad may be of interest. Viziad is a new sales network for advertising space. It’s peer-to-peer, so anyone can sell advertising space to anyone else, and it doesn’t have to be an actual billboard, either. It could be a social media post, a promotional space on a menu or poster, delivering flyers, placement of a widget on a blog or offering physical advertising space on a car, van or window. Registration is free for both sellers and buyers; the only financial transaction is between individuals - and that is protected by escrow until both parties are happy that the agreed contract has been fulfilled.

As on auction sites, sellers can also be buyers, depending on what they are looking for to promote their own business or venture. Buyers can search sellers’ listings and in some cases make offers rather than paying a fixed price. Whatever it is, Viziad calls it ‘ad space’.

Once registered, the seller first has to create a listing for their ad space. This should include the location, any relevant pictures or videos, details of the proof the buyer will receive that their ad space has been shown as agreed, and any other necessary information. Basically, anything the seller wants the buyer to know about their offer should be included.

To buy, it’s as simple as clicking ‘Buy Now’ or ‘Bid Now’ for those sellers who offer a chance to bid on an ad space rather than buy it outright. The seller will receive notification that the buyer wishes to purchase their ad space. They can answer any questions the buyer has and then choose to accept or decline the buyer’s bid or offer to buy.

This platform is likely to be of interest to writers and bloggers looking to work with other freelancers with a limited budget, or those who want to reach a different market through advertising. Viziad is a chance for independent-minded advertisers to support other like-minded types, without having to rely on the major online advertising players. It may also offer a chance for companies which have been denied accounts with other advertisers to monetise their sites with appropriate ad space offered to sellers in the right fields.

Viziad peer-to-peer advertising sales network is designed to appeal to small business owners, perhaps even anyone looking for sponsorship for anything where they have the chance to show off logos and advertisements. Maybe a runner could seek sponsorship for a race and donate the money to a previously agreed charity, for instance. It takes the crowdfunding idea and expands it to encompass an entire website. Or maybe a single targeted project. It’s entirely up to the seller to specify their requirements.

Viziad is a great way for new sites to monetise their work, for freelancers to work together peer-to-peer, and for those with a small advertising budget to reach different markets. Affordable advertising for all - what’s not to like?

Sunday, April 9, 2017

Aravinda's Mojo aromatherapy and color therapy bracelets

Aravinda logo.
Image provided and used with permission.

Therapy comes in many forms. For some, confidence comes from wearing an item of favorite clothing, or a particular color. For others, it’s the reassurance of wearing a familiar perfume which brings back good memories.

Aravinda are developing a way to combine the power of color therapy and the popularity of aromatherapy in a range of distinctive slap bracelets. Called Mojo, the range is likely to be available in four colors - orange for physical energy, green for mental health, blue for calm and violet for spiritual strength.

The idea is that the wearer would combine the two therapies by putting a couple of drops of the appropriate essential oil onto the bracelet to make the most of the effects throughout the day.

The range is currently in development, with a Kickstarter campaign planned in a few months. Potential buyers who sign up for email updates now will receive a free aromatherapy ebook and a chance to purchase their bracelet at a discounted price once available.

The bracelets are made of microfiber with a waterproof neoprene layer and a stainless steel band to give the perfect fit. The bracelets of each color are patterned in a different way in a complementary color, and carry the brand name and the sense being worked upon. Aravinda means ‘lotus’ in Sanskrit, which explains the company’s logo. The flower also provides the inspiration for the designs on the bracelets thanks to its graceful lines.

Each bracelet will come with a vial of essential oil, but for those who wish to be adventurous, there is a wealth of resources online to help choose a suitable oil to address any specific problem. The bracelets are washable with soap and water, so it would be possible to change the oil of choice.

The bracelets’ colors are based on those used to indicate the various chakras, or energy centers, of the body. In color therapy, orange relates to the sacral chakra, green is for the heart, blue helps the throat and violet is the crown of the head. Green is also the color therapists use to settle their clients. Orange promotes effective circulation and revitalizes the receiver. Blue is a relaxing color and is often used to treat nerves and insomnia. Violet is the head color, when used in therapy over the head and neck it promotes the flow of subtle energies around the body.

Aravinda hope that their Mojo bracelets will bring the worlds of aromatherapy and color therapy together in an imaginative way, offering both benefit and style to wearers. The mailing list is now open, so interested potential backers can learn more from the founders as development continues.

Aravinda logo,
Image provided and used with permission.

Friday, March 3, 2017

Lian & Méz watches - wearable sustainability

Lian & Méz logo
Image provided and used with permission.

The watchmaker’s art is alive and well in the age of the smartphone.

That’s a bold statement to start with, but what Lian & Méz are doing with their crowdfunded sustainable watch is even more unusual. They are mixing finest German precision watchmaking with Swiss-made traditional movement and a sustainable and eco-friendly vibe. Designed to appeal to those who like to make a statement with classic jewellery while still remaining ethically sound, the Lian & Méz range has straps handmade from Piñatex pineapple leaf fibers. These fibers are a natural byproduct of pineapple farming, which gives growers another source of income alongside their fruit harvest.

The watches are a real talking point, not only because they look good, but because of their ethical strength. What’s more, they are fully customizable, with cases, dials, indices and straps available in a variety of colors. The cases are available in 36mm (ladies) or 40mm (gents) diameter with the straps sized accordingly, and the straps themselves are interchangeable. The company hopes to receive enough pledges to enter full production soon but in the meantime, if their target is met, those ordering watches by pledging money will be contacted at the end of the fundraising process to finalize their order. All watches bought through the crowdfunding campaign will come with a two year warranty.


The Kickstarter page is very detailed, with information on the history of the company and the founders’ hopes for the future. It has taken them two years to reach this stage, concentrating on the sustainability and quality aspects of their product. They are hoping for €25,000 on an all or nothing basis by the end of March 2017, and if that goal is achieved they hope to start full production of their Fifth Season range shortly afterwards, with delivery to backers over the summer. Using the hashtag #wearsustainable, founders Julian and Feramez are stressing their respect and responsibility to the natural world as well as tapping into the current interest in low-impact living.

The duo hope that their Kickstarter campaign funds will allow them to place their first large order, produce tooling, work on new designs, shake up the watch industry and support the pineapple-growing countries where they will source their Piñatex pineapple leaf fibers.

Levels of backing can start from as little as €1, but to get their hands on a watch, backers will have to choose at least the Super Early Bird offer of one watch for €139. This offers a saving of almost 50% on the projected retail price of €269. There is an option with an extra strap for €185 and an offer for couples of two watches plus extra straps for €359.

Lian & Méz has been featured in many of the leading German and English business magazines for their mix of fashionable design and ethical sourcing. In addition, Piñatex has been approved as a vegan product by PETA.

One of Lian & Méz’s watches would make a memorable gift for someone on a special birthday, or allow couples to commemorate a significant date in their lives. Interested would-be backers have until the early hours of Monday 27 March to place their pledge.

Friday, March 25, 2016

GetaSlogan crowdsources a company's slogan requirements

GetASlogan logo.
Image provided and used with permission.


A good slogan is as memorable as a logo is recognizable. But finding a good slogan can often be an expensive business, with top advertising and branding agencies charging hundreds or even thousands of dollars for their services. Small businesses and start ups simply don’t have that amount of money to spend at the time when they need their first slogan. GetaSlogan has a simple four-stage process that allows users to choose whether the GetaSlogan team offer ideas for slogan development or whether the task is offered as a competition for customers, staff or social media followers to enter.

GetaSlogan's writers come from all walks of life, and are simply people who have a flair for a title, tagline, slogan or short description which instantly encapsulates a company’s business. That’s how a business manufacturing specialist toilets for building sites finds a slogan ‘Your hole is our goal’ and a company making hoverboards has adopted a tagline of ‘Propel yourself into the future.’ (Remember where hoverboards were first seen – in the film Back To The Future.)

Alternatively, businesses can choose to run a competition to allow their customers or staff to come up with a slogan. That too is possible through GetaSlogan, as previous competitions are featured and users can choose to run a contest by choosing the appropriate button at the start of the order process. However, those following the story of the crowdsourced vote for the name of a new Natural Environment Research Council ship will be pleased to read that the final decision lies with the commissioning company rather than the public.

The Slogan Examples page gives a list of recent winning slogans, the number of entries and the chance to start a similar contest. Users can search by keywords to see contests run for businesses in the same line as theirs, or can sort the contests in order of numbers of entries. For start ups, sole traders and any business with limited cashflow, an idea like GetaSlogan is always worth investigating. For a nominal amount, any organization can tap into the vast power of crowdsourced ideas, and have many writers considering the best way to sum up their goods or services in a nutshell. Slogans provided so far have covered a wide range of companies and individuals. Topics have included student council nominees and medical equipment manufacturers, slogans for t-shirts and taglines for graphics companies. Whatever the company, the writers at GetaSlogan can help with a witty, snappy slogan or an apt tagline.