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Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts

Friday, February 15, 2019

squar-pix, Inc. full color digital, large format print shop

squar-pix, Inc.
Image taken from website and used with permission.


It’s been awhile since I’ve written about printing companies and their ranges, so I was pleased to be told about squar-pix, Inc. earlier this week.


squar-pix, Inc. offer full color, digital, large format banners, table top displays, step and repeat work and more.


Advertising and branding are key


No matter the size of the company, advertising and branding are key. I well remember my first meeting with a local band, who had a stall at an event where they were selling their merchandise. They were all attired in the band’s ‘brand’; white shirts, ties in shades of brown and dark trousers (that would be ‘pants’ to my US readers).


Branding. A three-piece band could make that impression on me. What could effective branding do for a large book publisher, a specialist museum, an organization looking to recruit new staff?


squar-pix, Inc. aims to help anyone looking to get their brand noticed. From retractable vinyl banners and large format signs, table top banners and window vinyl to smaller formats such as business cards, postcards and posters, they offer the full range of items to ensure a brand is memorable.


Backdrop


A selection of banners can make an effective backdrop for anyone advertising a product. An author signing copies of their latest book at a convention can have a retractable banner of the book cover behind them. The spokesperson for a larger company can request to be interviewed with a prominent table top banner in shot, or even a step and repeat banner with the company’s logo behind them.


All kinds of companies


I have volunteered before with charities who take a regular stall at a jumble sale, table top or car boot sale. As well as a good selection of products, they will also need distinct advertising to set themselves apart from all the other stalls. A vinyl or mesh banner for outdoor use or a foam board sign for indoor stalls is a great option in these circumstances.


Permanent premises


Permanent premises will need a different range of advertising print. Sidewalk signs or A-frames will direct customers to the correct location, while window graphics or window cling offer a chance to further enhance the brand while perhaps hiding the sight inside. This may encourage the curious to come in and see what’s on offer.


Step and repeat


Step and repeat branding is the type of advertising shown in those post-match interviews with footballers or soundbites from film stars on a red carpet somewhere. It features the logos of all the brands which have sponsored the event. This advertising could also be used for a group of companies, to make the connection between them.


Posters, car magnets, canvas


Posters have been used in the film world for decades as the way to tout a new release. Musicians and authors also use them as promotional devices in retail displays. Car magnets are an option for sole traders and small businesses where the budget will not stretch to a full graphics package. Canvases can show off a company logo or an abstract design, and look impressive hung on the wall of a reception area or board room.


Business cards


Even in this digital age, business cards are still popular. They may be a digital version attached to an email or a physical version, handed over with both hands after an introductory handshake, in the Japanese style of meishi koukan. This cements the giver’s position and also serves as a formal introduction to them and the company they represent. A businessperson who gets this tradition right does immense good to their standing and that of their firm.


Textiles and freebies

Another unusual way of advertising a brand is to have a textile representation. squar-pix, Inc. offer a tablecloth which features a large logo on the front. Of course there is also the time-honored way of advertising using a freebie mug or mouse mat. This approach, beloved of sales reps in all disciplines, is also popular with staff who quickly pounce on a free item and squirrel it away for their personal use.


Sales promotion and brand awareness may seem like a minefield, but it can simply be a case of effective advertising placement. With a company such as squar-pix, Inc., choosing the right product to promote a product, or even an entire brand, is easy.