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Showing posts with label printing. Show all posts
Showing posts with label printing. Show all posts

Friday, February 15, 2019

squar-pix, Inc. full color digital, large format print shop

squar-pix, Inc.
Image taken from website and used with permission.

It’s been awhile since I’ve written about printing companies and their ranges, so I was pleased to be told about squar-pix, Inc. earlier this week.

squar-pix, Inc. offer full color, digital, large format banners, table top displays, step and repeat work and more.

Advertising and branding are key

No matter the size of the company, advertising and branding are key. I well remember my first meeting with a local band, who had a stall at an event where they were selling their merchandise. They were all attired in the band’s ‘brand’; white shirts, ties in shades of brown and dark trousers (that would be ‘pants’ to my US readers).

Branding. A three-piece band could make that impression on me. What could effective branding do for a large book publisher, a specialist museum, an organization looking to recruit new staff?

squar-pix, Inc. aims to help anyone looking to get their brand noticed. From retractable vinyl banners and large format signs, table top banners and window vinyl to smaller formats such as business cards, postcards and posters, they offer the full range of items to ensure a brand is memorable.


A selection of banners can make an effective backdrop for anyone advertising a product. An author signing copies of their latest book at a convention can have a retractable banner of the book cover behind them. The spokesperson for a larger company can request to be interviewed with a prominent table top banner in shot, or even a step and repeat banner with the company’s logo behind them.

All kinds of companies

I have volunteered before with charities who take a regular stall at a jumble sale, table top or car boot sale. As well as a good selection of products, they will also need distinct advertising to set themselves apart from all the other stalls. A vinyl or mesh banner for outdoor use or a foam board sign for indoor stalls is a great option in these circumstances.

Permanent premises

Permanent premises will need a different range of advertising print. Sidewalk signs or A-frames will direct customers to the correct location, while window graphics or window cling offer a chance to further enhance the brand while perhaps hiding the sight inside. This may encourage the curious to come in and see what’s on offer.

Step and repeat

Step and repeat branding is the type of advertising shown in those post-match interviews with footballers or soundbites from film stars on a red carpet somewhere. It features the logos of all the brands which have sponsored the event. This advertising could also be used for a group of companies, to make the connection between them.

Posters, car magnets, canvas

Posters have been used in the film world for decades as the way to tout a new release. Musicians and authors also use them as promotional devices in retail displays. Car magnets are an option for sole traders and small businesses where the budget will not stretch to a full graphics package. Canvases can show off a company logo or an abstract design, and look impressive hung on the wall of a reception area or board room.

Business cards

Even in this digital age, business cards are still popular. They may be a digital version attached to an email or a physical version, handed over with both hands after an introductory handshake, in the Japanese style of meishi koukan. This cements the giver’s position and also serves as a formal introduction to them and the company they represent. A businessperson who gets this tradition right does immense good to their standing and that of their firm.

Textiles and freebies

Another unusual way of advertising a brand is to have a textile representation. squar-pix, Inc. offer a tablecloth which features a large logo on the front. Of course there is also the time-honored way of advertising using a freebie mug or mouse mat. This approach, beloved of sales reps in all disciplines, is also popular with staff who quickly pounce on a free item and squirrel it away for their personal use.

Sales promotion and brand awareness may seem like a minefield, but it can simply be a case of effective advertising placement. With a company such as squar-pix, Inc., choosing the right product to promote a product, or even an entire brand, is easy.

Monday, March 12, 2018

Screen print your own t-shirts at home

Screen printing kit from Keygadgets
Image provided and used with permission

T-shirts are easy care, wash and wear, easily replaced and tough. Jeans and a t-shirt is a casual uniform the world over, no matter the style of the jeans or the type of shoes or jacket worn with them.

Now anyone can make their own screen printed t-shirts. For €300 (£265 or US$370), buyers receive everything they need to start screen printing their own t-shirts. The kit, available from Keygadgets, comprises a screen printing machine and frame, all the tools and lamps, black ink, emulsion, paper, gloves and degreaser. In addition, there is an instruction sheet as well as a helpful video on the site itself. So, whether for a sports club, local society or starting up a business, this kit has everything required, plus the tutorial to help new users get started.

These days, many people have a ‘five to nine’, a side hustle raising some extra cash alongside a regular job. Monetising a social media feed by selling appropriately themed t-shirts is a quick and easy way to make some extra pennies. Selling unwanted or end of range clothing on auction sites, at markets or car boot sales is another popular option. The two strands can easily combine with the purchase of a screen printing kit from Keygadgets.

Screen printing doesn’t have to stop at t-shirts, either. This screen printer can cope with bags, hats and polo shirts as well as t-shirts. Small businesses could diversify from their core lines and offer t-shirt printing as an extra, or an enterprising soul could set up from scratch selling custom printed tees to order. An end-of-line clothes stall at a market or car boot sale could sell a small selection of screen printed items alongside their ex-retail stock to offer a wider selection to their customers. Specialist t-shirt retailers could offer a design-it-yourself option for their customers. After all, everyone wants a unique design once in a while, whether it’s on a hat, polo shirt or tee. With a screen printing machine, this is a distinct possibility. Talented artists could sell prints of their designs, or offer to print up other people’s designs from a suitable computer file.

Owning a screen printing machine opens the door to a wide variety of options. Although this one from Keygadgets is relatively cheap, it is built to last. The site also stocks consumables and parts so meeting demand is simply a matter of finding enough time to print the t-shirts and remembering to place repeat orders for consumables on time. What could be simpler?

Friday, September 9, 2016

Cool Tumblers - you design it, they'll print it

Dish Washer Tested
A typical ecxample of Cool Tumblers' work.
Image available on the website

Tumblers are incredibly useful items. Not only can they save your best shirt from coffee stains, they can also express your personality. From a company’s point of view, they are easy to customize and long lasting, making them a good corporate gift to regular customers, an ideal goody bag addition and a brilliant publicity tool.

Running around the average corporate campus to meetings, staff can easily ensure they stay hydrated with their own personalized tumbler from Cool Tumblers. Safer than mugs, more environmentally sound than single use plastic disposable cups, each tumbler can be printed with a custom design to the buyer’s specification. Prices are as low as $40 per unit, and potential customers can contact the company to discuss their order before buying. The Cool Tumblers site is configured to show prices in USD by default, but the top menu offers the option to display costs in many different popular currencies. So UK customers can expect to pay between £56 and £75 per unit and Euro customers between €66 and €89 per unit. The price decreases the more units are ordered.

The powder coating on the tumblers improves grip and the choice of stock or custom designs increases the appeal of these durable items. For school sports teams, frequent travelers, commuters and staff attending meetings away from their desks, a tumbler from Custom Tumblers is a useful accessory. The company also suggests that they are good for fundraisers, which makes sense if the ticket cost covers the cost of a free tumbler too.

Designs cover monograms, corporate logos, tattoo style designs, school and team crests and the customer’s own preference. It might even be possible to order a batch for a team with different designs on each tumbler according to the team members’ individual choices. Customers can always contact Custom Tumblers to discuss any questions.

Cool Tumblers’ tagline is We Like To Print, which may well be obvious from their website, given the amount of information they offer about their tumblers, the production and printing process. The firm specializes in custom drinkware from RTIC, YETI and other brands, and has a comprehensive means of contact, showing that customer satisfaction is top of the agenda. Custom Tumblers’ Facebook page is always an option for potential customers to use as a contact point, although the Contact Us page on the website is prominently flagged on more or less every page. The Feedback page is also available for anyone to fill in, while the terms and conditions and user agreement are posted for customers to scroll through before they place an order.

The Print on Demand nature of the Cool Tumblers’ business lends itself particularly well to digital printing, which is fully adaptable to today’s modern printing requirements. The latest printing technology offers pin-sharp reproduction, efficient production methods and the lowest cost possible. For those customers ordering inventory, this approach allows a much leaner approach to stock holding, which in itself cuts costs as the buyer is not having to store as much stock.

Sounds like Cool Tumblers have it covered when it comes to custom drinkware. Why not check out their website for further information.